I.B.I.E. establishes social media presence

by Eric Schroeder
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WASHINGTON — A variety of social media sites have been set up in connection with the International Baking Industry Exposition 2010, scheduled for Sept. 26-29, 2010, at the Las Vegas Convention Center in Las Vegas.

The I.B.I.E. pages will allow followers and members to stay up-to-date with industry news, learn about new products and technology, share insights and experiences, discuss pressing issues and receive event updates. The pages may be located at the following:

• www.facebook.com/bakingexpo

• www.twitter.com/IBIE2010

• events.linkedin.com/International-Baking-Indsutry-Exposition/pub/53497.

"Social media is an integral part of our long-term strategy," said Rich Hoskins, chairman of the I.B.I.E. committee. "It enhances the face-to-face experience at the event by allowing participants to create meaningful relationships prior to, during and after our event."

For more information on the I.B.I.E. 2010 visit www.IBIE2010.com.

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