PepsiCo to launch new snack for women
February 19, 2009
by Eric Schroeder
BOCA RATON, FLA. — PepsiCo, Inc. on Thursday detailed plans for the introduction of Smartfood popcorn clusters, its first snack targeted specifically at women.
Speaking at the Consumer Analyst Group of New York Conference in Boca Raton, John Compton, chief executive officer of PepsiCo Americas Foods, said the snacks sold under the Frito-Lay banner "will be the right combination of sweet and salty and will be an excellent source of fiber and calcium." In addition, the snacks, which will roll out in March, will not have any artificial colors, flavors or preservatives, and will be packed in 120-calorie individual bags.
Mr. Compton said PepsiCo has identified an estimated annual opportunity of $650 million in additional sales to women.
In addition to the launch of the new snacks, Mr. Compton said PepsiCo is giving its displays a face lift. Curved displays will replace square boxes and healthier snacks will be prominently featured.