B&G Foods expands Cream of Wheat brand
March 23, 2009
by Bakingbusiness Staff
PARSIPPANY, N.J. — B&G Foods, Inc. is introducing Cream of Wheat Healthy Grain Instant Hot Cereal.
The new product line is a part of B&G Foods’ strategy of rebuilding the Cream of Wheat brand, which the company acquired in 2007.
"Through our marketing and new product efforts, B&G Foods is building on the tradition of the well-respected Cream of Wheat brand, reminding consumers how good it was and how good it still is," said David L. Wenner, president and chief executive officer of B&G Foods. "We are delighted to expand the Cream of Wheat brand with the introduction of the new Healthy Grain line of products that speak directly to consumers’ desire for nutritional products with more whole grain and fiber."
The Healthy Grain line will be available in original and maple brown sugar varieties at Wal-Mart and Publix stores. The company said during the next several months it expects to make the product available at other leading retailers.