Smucker division changes name

by Bakingbusiness Staff
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CHICO, CALIF. — Smucker Quality Beverages, Inc. has changed its name to Smucker Natural Foods, Inc.

The division of The J.M. Smucker Co. includes brands such as R.W. Knudsen Family, Santa Cruz Organic, Natural Brew and ME with products such as peanut butter, dessert toppings, applesauce and mulling spices. The company said the new name better describes the current product offerings and plans to further expand into diverse categories of non-beverage brands.

Smucker Quality Beverages was started in 1984 and has become known as the company’s natural division. It has evolved from a division only offering beverages to a multi-layered business offering numerous brands in many different channels.

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