Tim Hortons, Cold Stone co-branding going to N.Y.

by Eric Schroeder
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DUBLIN, OHIO — Tim Hortons, Inc. and Kahala Corp., the parent company of Cold Stone Creamery, are bringing their co-branded test concept to New York later this summer.

Beginning in August, Tim Hortons will open co-branded stores at three Cold Stone Creamery locations in Manhattan, including Cold Stone’s flagship Times Square location.

The move follows the March 2009 announcement of a co-branding initiative involving up to 50 locations in the United States for each chain. Earlier this month, the companies announced a similar initiative in Canada with six co-branded test locations. To date, more than 40 restaurants have been fully rebranded to the combined concept.

"Culturally and commercially, New York is a market we are eager to pursue," said David Clanachan, chief operations officer for U.S. and international, Tim Hortons. "The ongoing co-branding program with Cold Stone Creamery is a good way to test the market. We’re encouraged by the success of existing co-branded test locations in the U.S. and Canada and look forward to extending the Tim Hortons commitment to freshness, quality and affordability to New Yorkers."

The co-branding combines Cold Stone’s ice cream with mix-ins and Tim Hortons coffee, beverages, baked goods, and breakfast and lunch offerings.

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