Tim Hortons, Kahala co-branding test heads to Canada
June 12, 2009
by Eric Schroeder
OAKVILLE, ONT. — Tim Hortons, Inc. and Kahala Corp., the parent company of Cold Stone Creamery, have announced an agreement to extend test co-branding of Cold Stone Creamery and Tim Hortons to six Tim Hortons restaurants in Canada. In February, the groups agreed to test the concept in up to 50 stores in each chain in the United States, and so far 38 restaurants have been fully rebranded, the companies said.
The co-branding combines Cold Stone’s ice cream with mix-ins and Tim Hortons coffee, beverages, baked goods, and breakfast and lunch offerings.
"Our customers have responded enthusiastically to our co-branded test locations in the U.S. and the signature Cold Stone product offerings available at our restaurants," said Roland Walton, chief operations officer, Canada, Tim Hortons. "We will test the co-branded platform in six Canadian restaurants to determine the potential in Canada and our ability to maintain the same high standard of quality and service our customers expect."
The six locations will be in Mississauga, Hamilton, Oakville, Pickering and two in Toronto. They are expected to be opened by the end of June.