Scheideman resigns as W.F.C. president

by Eric Schroeder
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PARKER, COLO. — Marcia Scheideman has resigned as president of the Wheat Foods Council, effective July 1. Ms. Scheideman submitted her resignation for personal reasons June 24 at the group’s summer board meeting.

According to the W.F.C., Ms. Scheideman will be relocating to Tulsa, Okla., where her husband has accepted employment.

Lynn Holly, W.F.C. communications director, has been named interim director of the organization. She has been with the council for three years.

"Ms. Holly has been deeply involved with all programming and holds strong relationships with all council members," the W.F.C. board said in announcing the personnel changes.

The board said it would conduct a strategic planning session this fall that "will inform the search for a qualified leader."

In the meantime, the group said it is "well equipped to handle all nutrition-related programming needs thanks to credentialed members of the executive committee and other board members."

Ms. Holly has spent her career in advertising and marketing for food or food-related accounts.

Before joining the Wheat Foods Council, Ms. Holly spent about 10 years as director of advertising, marketing and promotions for the Western Dairy Council, one of about 20 state and regional dairy councils in the United States. Her activities at the Denver-based council included work on the "Got Milk" campaign.

Earlier, Ms. Holly held various positions at advertising agencies and was field marketing manager for regional restaurant chains.

A native of north central Illinois, Ms. Holy graduated from the University of Illinois, Champaign, with a degree in advertising.

Ms. Scheideman was named president of the W.F.C. in April 2005. She came to the group from the Cornell Cooperative Extension’s western region, based in East Aurora, N.Y., where she was a regional coordinator of extension and outreach programs. Earlier, Ms. Scheideman held positions with the National Dairy Council; Libby, McNeill and Libby, Inc.; Hess and Hunt; and MacNeal Hospital, all based in Illinois.

"She has been a committed leader and an outstanding spokesperson for wheat and grain foods for the council," the W.F.C. board said in the statement. "We wish her well in all her future opportunities."

Initiatives during Ms. Scheideman’s tenure at the W.F.C. included the Urban Wheat Field in New York and a campaign targeting mothers, "Mom, the Everyday Athlete." In November 2006, Ms. Scheideman introduced many in the grain-based food industry to blogging with her "Grain Talk with Marcia Scheideman" web log.

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