Palermo's Pizza adds rising crust pizzas to line
August 07, 2009
by Bakingbusiness Staff
MILWAUKEE, WIS. — Palermo’s Pizza has introduced a new line of frozen, rising crust pizzas called Classics by Palermo’s Rising Crust. The new products are available in five flavors, including cheese, pepperoni, sausage, combination (featuring pepperoni and Italian sausage), and supreme.
"At Palermo’s, we believe the crust is the foundation for making a great pizza, whether it’s our ultra-thin crust, our hearth-baked crust, or our pizzeria-style rising crust," said Giacomo Fallucca, president and chief executive officer. "Our Classics by Palermo’s Rising Crust pizzas deliver a pizzeria experience similar to the most popular restaurant or delivery pizzas, providing the absolute best combination of quality and price to consumers."
The new products are currently available in the Midwest and have a suggested retail price of $4.99.