ConAgra Canada introduces Select White popcorn
September 08, 2009
by Bakingbusiness Staff
MISSISSAUGA, ONT. — ConAgra Foods Canada is rolling out Orville Redenbacher’s Select White, a new popcorn made with white corn kernels and real butter.
"Popcorn has always been a snacking staple and at Orville Redenbacher’s, we believe in pushing the boundaries of popcorn and coming up with new products to satisfy Canadian’s evolving tastes," said Norma D'Onofrio, senior marketing manager for Orville Redenbacher’s at ConAgra Foods Canada. "Select White is sure to impress even the choosiest of snackers."
Orville Redenbacher's Select White popcorn has a suggested sales price of $4.99 to $5.99 for a six-pack box and $6.99 to $7.99 for a 10-pack box.