Consumer acrylamide awareness still limited

by Josh Sosland
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WASHINGTON — As the issue of acrylamide gains greater attention from regulators in the United States and Canada, the matter remains largely invisible to the public at large. Research from Financial Dynamics Ltd. indicated "there is virtually no awareness or familiarity of acrylamide among U.S. consumers." Still, the consulting firm warned that when they learn about the issue nearly half of consumers are "likely to self-educate about acrylamide to learn more as well as alter food consumption and food purchasing decisions." Financial Dynamics conducted a survey with a sample of more than 1,000 consumers age 25 and older with the objective of measuring awareness of the acrylamide issue and gauging how information may alter consumer opinion and behavior.

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