Hostess adds lemon cupcakes in 100 Calorie Packs

by Bakingbusiness Staff
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IRVING, TEXAS — Hostess Brands, Inc. has expanded its 100 Calorie Packs line with the addition of a new variety: Lemon Cupcakes. Each pack contains three golden cupcakes with lemon icing and Hostess’ signature cream filling.

"The success of our 100 calorie snack line has encouraged us to develop a wide range of delicious flavor combinations that stay true to the taste Hostess fans love and expect from our 100 Calorie Packs," said Rich Seban, chief marketing officer. "Now consumers have even more ways to stay dedicated to their New Year’s resolutions while still being able to enjoy a sweet treat."

In addition to Lemon Cupcakes, the 100 Calorie Packs line includes chocolate cupcakes with chocolate icing and cream filling; carrot cake cupcakes with cream cheese icing and cream filling; cinnamon coffee cakes with streusel topping; strawberry cupcakes with cream cheese icing and cream filling; and Twinkie Bites with cream filling.

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