Kellogg adds to Special K product line
January 26, 2010
by Eric Schroeder
BATTLE CREEK, MICH. — The Kellogg Co. has extended its Special K line with the launch of two new products: Special K Low-Fat Granola and Special K Fruit Crisps.
Special K Low-Fat Granola is made of whole grain granola clusters sweetened with honey and has 3 grams of fat per 52-gram serving, which Kellogg said is 50% less fat than other leading granolas. In addition, the low-fat granola has 190 calories, 6 grams of protein, and 5 grams of fiber.
Special K Fruit Crisps are available in two flavors — strawberry and blueberry — and come in two bar packs with a combined 100 calories. The bars are made with real fruit filling and have a sweetened drizzle on the top, Kellogg said.
“When managing their weight, women have told us time and time again that variety is an essential part of success,” said Teresa Lindsey-Houston, associate director for the Special K brand. “That’s why we’re proud to launch these new products and provide real food options that taste great.”