New World adds vitamin D to Ronzoni Smart Taste

by Eric Schroeder
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HARRISBURG, PA. — New World Pasta Co. has reformulated its Ronzoni Smart Taste pasta to include vitamin D. Originally launched in 2008 as a product featuring three times the fiber of regular white pasta and the same amount of calcium as an 8-oz glass of milk, Ronzoni Smart Taste this past December was reformulated to include 100 I.U. of vitamin D per serving.

“We’re proud to offer Ronzoni Smart Taste as an innovative new line of pasta that combines great taste with nutritional benefits,” said Dave Heimbecker, director of marketing for New World Pasta. “Ronzoni Smart Taste complements our Healthy Harvest Whole Wheat Blend pastas by providing a wide variety of great-tasting and healthy pastas for the whole family.”

Ronzoni Smart Taste is available in spaghetti, thin spaghetti, penne rigate, rotini, extra wide noodle, angel hair and elbows. Each 14.5-oz package has a suggested retail price of $1.69.

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