Mrs. Fields partners with Major League Baseball

by Eric Schroeder
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SALT LAKE CITY — Mrs. Fields Famous Brands has formed a new relationship with Major League Baseball Properties, its first ever sports league licensing agreement. As part of the agreement, Mrs. Fields cookies will be packaged in team-specific cookie tins or as individually wrapped cookies. Team logos currently available include the 2010 World Series Champion San Francisco Giants. A full 30 team roll-out is set for Major League Baseball’s 2011 Opening Day. M.L.B. team specific cookie tins are now available for purchase through the web site,
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