Wendy's launches french fries with sea salt
November 10, 2010
DUBLIN, OHIO — Wendy’s has launched new natural-cut fries with sea salt, marking the first complete redesign of the company’s french fries in its 41-year history. According to Wendy’s, the new fries provide a “hotter, crispier taste experience with an enhanced potato flavor and texture.”
The french fries are made 100% from Russet potatoes and sliced “natural-style” with the skin on for additional texture and taste, then cooked in proprietary oil that contains no allergens and has 0 grams trans fat per serving.
“A year ago, Wendy’s launched its Real brand position that is the foundation of our company — real products with authentic, high integrity ingredients, fresh preparation and exciting tastes and flavors for every main food item we serve,” said Ken Calwell, chief marketing officer. “We challenged ourselves to translate this brand promise into even better french fries. The result is hotter, crispier, and tastier natural-cut fries, seasoned with sea salt. We think our sea salt fries will set a new standard in the Q.S.R. industry.”