B.B.U. launches Bimbo brand in Atlanta

by Josh Sosland
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ATLANTA — The introduction of Bimbo brand bread at Kroger Co. stores in Atlanta was marked with special activities late last week by Bimbo Bakeries USA, Horsham, Pa. In addition to donating 1,000 loaves of bread to the Atlanta Community Food Bank, B.B.U. held a raffle with prizes that included a one-year supply of Bimbo bread and a consultation with an Atlanta-area nutritionist.

The company said the Atlanta introduction was part of a larger nationwide launch planned for 2010 through the United States. The 2009 acquisition of the U.S. fresh baking operations of George Weston Ltd. has created the opportunity for Bimbo to broaden distribution of Bimbo bread, the flagship brand of parent Grupo Bimbo S.A.B. de C.V.
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