Einstein Noah hires marketing v.p., engages firm

by Josh Sosland
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LAKEWOOD, COLO. — Jeff Keune has been named to the newly created position of vice-president of marketing at Einstein Noah Restaurant Group, Inc. Mr. Keune most recently was vice-president of daypart development at Wendy's/Arby's Group, Inc., where he held various marketing responsibilities during the past nine years.

Mr. Keune will be responsible for key marketing initiatives and will have overall responsibility for product management and the marketing calendar. He will report to James O’Reilly, chief concept officer for Einstein Noah.

In conjunction with the hiring of Mr. Keune, Einstein Noah has named Young & Rubicam/Chicago as agency of record for the restaurant group. In addition to bagels, Einstein Noah offers a diverse menu including sandwiches, fresh bread, soups, sweets, and coffee. Einstein Noah has more than 680 locations in 38 states.
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