LOS ANGELES — Rick Anderson has been promoted to chief commercial and marketing officer at La Brea Bakery, Inc., effective immediately. Mr. Anderson most recently was executive vice-president of sales since 2005.

“It is with great pride that I announce Rick Anderson’s new role,” said John Yamin, chief executive officer. “During the past five years, Rick’s vision has helped to bring our brand into the 21st century. Incorporating research data with passion and pride of the La Brea Bakery brand he has established a platform for us to grow into.”

In his new position, Mr. Anderson will continue to develop and implement sales, marketing, and product development strategies that support revenue growth and brand expansion.

He received a bachelor’s degree from Valparaiso University in Valparaiso, Ind., and a master’s degree in business administration from the University of Chicago.