General Mills launches Total Plus Omega-3s cereal
June 22, 2010
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. is introducing Total Plus Omega-3s cereal, which the company said offers all the nutrition of Total, plus the benefit of omega-3 fatty acids.
Total Plus Omega-3s has 100% of the Daily Value of 12 essential vitamins and minerals, as well as 160 mg, or 10% of the Daily Value, of ALA, an omega-3 fatty acid, per serving. In addition, Total Plus Omega-3s cereal provides at least 16 grams of whole grain in every serving.
The cereal is a combination of crunchy whole grain flakes, flax clusters and honey-sweetened almonds. The omega-3 ALA in the cereal is sourced naturally from ground flax, General Mills said.
“With the new Total Plus Omega-3s cereal, health-conscious Americans who have long trusted Total to deliver superior nutrition can also reap the benefits of omega-3 ALA from flax,” said Dan Stangler, marketing manager for Total cereal.
Total Plus Omega-3s is available in grocers’ cereal aisles nationwide for a suggested retail price of $3.89.