life'sDHA to be in Quiznos dressings, toppings

by Eric Schroeder
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COLUMBIA, MD. — Martek Biosciences Corp. said its life’sDHA omega-3 fatty acid will be featured in a new line of 16 salad dressings and sandwich toppings available at Quiznos quick-service sandwich restaurants. The life’sDHA logo will be displayed on in-restaurant packaging and promotions, and in many marketing efforts.

“We are pleased to be working with Quiznos, a national chain with nearly 4,000 stores, to offer consumers healthier options with a variety of toppings and dressings enriched with life’sDHA,” said Joe Buron, vice-president of sales and marketing for Martek. “This product launch is a significant milestone as we seek to further expand our presence in all categories of the U.S. food and beverage industry, including restaurants and food service.”

Jason Robson, executive vice-president of marketing for Quiznos, said the addition of life’sDHA keeps with the restaurant chain’s “heritage of innovation.”

“Our customers want delicious flavor and high-quality ingredients,” he said. “Quiznos dressings and sauces illustrate how a variety of family-friendly products can incorporate life’sDHA.”

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