Boy Scouts offering new popcorn products
August 1, 2010
by Eric Schroeder
INDIANAPOLIS — The Boy Scouts of America is celebrating its 100th anniversary this fall with the introduction of a reformulated lineup of Trail’s End popcorn products. The sale of Trail’s End popcorn, a staple of the Cub Scouts and Boy Scouts annual fundraiser since 1980, helps pay for local scouting programs in communities all across the country, with more than 70% of the purchase price going to fund local scouting.
The popcorn now will be available in Unbelievable Butter microwave, Butter Light microwave and ready-to-eat Cheese Corn, and it is now made with canola oil, with 0 grams trans fat and a low level of saturated fat. The microwave products have new “Butter Burst” flavoring with a more robust butter flavor. Trail’s End Caramel Corn is made with natural sweeteners. Trail’s End chocolate products contain no hydrogenated oils.
In addition to the new varieties, all packaging for the Trail’s End line has been revamped to be more environmentally responsible. Traditional metal canisters have been replaced with bags that are re-closable for freshness. Additionally, all of the Trail’s End packaging now displays photos of Scouts and describes the benefits of scouting to boys and to their communities.
Trail’s End is sold exclusively by Scouts in more than 280 Scout councils across the United States and Canada.