Hostess, DC Comics in snack cake promotion
September 22, 2010
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. has launched a line of Justice League-limited edition snack cakes featuring DC Comics’ super heroes Green Lantern, The Flash, Superman and Batman. In addition, Hostess has partnered with DC Comics on two contests, including one that will give consumers a chance to win $1 million on Halloween night.
As part of the snack cake promotion, Hostess is offering several items:
• The Flash Cakes: Hostess CupCakes topped with red icing and yellow sprinkles.
• GLO Balls: green Hostess Sno balls.
• Superman-themed packaging for Hostess’ iconic Twinkies.
• Batman-themed packaging for Chocolate Hostess CupCakes.
From now until Oct. 25, consumers may visit www.hostesscakes.com/justiceleague to register for a chance to win $1 or other prizes, including a DVD of the Superman/Batman: Apocalypse animated original movie or a one-year comic book subscription from DC Comics. Then, at the end of the promotion, Hostess will select one winner from all on-line entries to receive a surprise visit from a Hostess representative on Halloween night for a chance to win $1 million.
Additionally, Hostess will run another contest from Oct. 26 to Nov. 22 on the same web site offering consumers a chance to win more DC Comics-themed prizes.
“Hostess is thrilled to partner with DC Comics on what is sure to be one of the most exciting Halloween promotions we have launched to date,” said Lauren Corcia, assistant brand manager for Hostess Brands, Inc.