McDonald's comp sales rise 4.9% in August
September 9, 2010
by Eric Schroeder
OAK BROOK, ILL. — McDonald’s Corp. on Sept. 9 said global comparable sales increased 4.9% in August and 4.9% year-to-date. System-wide sales for restaurants worldwide, meanwhile, increased 4.7%, or 6.2% in constant currencies, during August.
“Giving our customers a unique balance of food and beverage choices is driving performance in every area of the world,” said Jim Skinner, chief executive officer. “We’re offering new menu items and classic favorites, including premium and value selections, all for our customers to enjoy in our convenient, contemporary restaurants. We intend to continue our momentum by further enhancing the McDonald’s experience and giving customers even more reasons to visit.”
U.S. comparable sales at McDonald’s rose 4.6% behind McCafe Real Fruit Smoothies and Frappes.
European comparable sales were up 2.2% due to strong performance in the United Kingdom and Russia, slightly offset by France. In addition, limited-time food offerings, including the summer barbeque food event in the United Kingdom, helped drive sales during August.
Comparable sales climbed 7.8% in Asia/Pacific/Middle East and Africa, fueled by sales growth in Japan, China and Australia.