Diamond Foods launches healthy living web site
January 7, 2011
SAN FRANCISCO — Diamond Foods, Inc. has launched a web site, www.diamondsnackbetter.com, which is designed to help provide information on living a healthy and active lifestyle.
The site specifically provides information on the better-for-you snacks Diamond manufactures as well as facts about living a healthy lifestyle and links to help consumers prepare and train for athletic events Diamond Foods sponsors. Such athletic events include the Honda Los Angeles Marathon, the ING New York City Marathon, the Across the Bay 12K and the Emerald Nuts New Year’s Eve Midnight Run in New York City.
“We are interested in creating one engaging stop for consumers to learn about the wide range of better-for-you snacks that we offer and how they could incorporate these snacks into an active lifestyle,” said Craig Tokusato, vice-president of marketing. “With the dedicated web site, we are able to show that living a healthy life and eating great-tasting snacks are not mutually exclusive. Our site features an innovative, refreshing design that provides users with an easy-to-navigate, simple destination for useful and engaging information.”
The brands especially highlighted on the site include Kettle, Pop Secret and Emerald’s.