Rudi's program to educate on celiac disease
January 5, 2010
BOULDER, COLO. — Rudi’s Gluten-Free Bakery and the National Foundation for Celiac Awareness are creating a national coupon program called Spread the Bread to increase education and diagnosis of celiac disease.
Through the program Rudi’s will donate a dollar for every $1 off coupon that is downloaded for a loaf of Rudi’s gluten-free bread to support the N.F.C.A.’s efforts to better educate physicians in the diagnosis of the disease. Rudi’s will donate up to $20,000.
The N.F.C.A. has developed a Continuing Medical Education program to help provide education for primary care physicians focused on celiac disease with the goal of improving diagnosis and management of the disease.
“We created Rudi’s Gluten-Free Bakery so people with celiac disease and gluten intolerance can once again take pleasure in eating tasty and healthy breads,” said Doug Radi, vice-president of marketing for Rudi’s Organic Bakery. “In addition to creating great-tasting gluten-free breads, we’re also committed to raising awareness and furthering education about celiac disease through partnerships with organizations like N.F.C.A. The Continuing Medical Education program’s goal to teach doctors to diagnose celiac disease will greatly impact the gluten-free community.”