Caravan adds to Product Category Management
Oct. 26, 2011
by Eric Schroeder
LENEXA, KAS. — Diane Carnell and Dave Pfefer have been named to positions within the newly formed Product Category Management Group at Caravan Ingredients. Ms. Carnell will be the product category manager for emulsifiers, while Mr. Pfefer will be the product category manager for fortification.
In their respective roles, Ms. Carnell and Mr. Pfefer will have the primary responsibility for managing their product platforms to drive growth opportunities within the product portfolio. They will use their experiences to understand emerging consumer, competitive and market trends, key growth drivers, and product line characteristics and functionality.
Ms. Carnell has been with Caravan Ingredients since 2010, most recently as director of the Innovation Center. Earlier, she was director of R.&D. with Kerry Ingredients.
She has a bachelor’s of science degree in food technology from the National College of Food Technology – University of Reading.
Mr. Pfefer has been with Caravan Ingredients since 2007, most recently as product manager for fortification. Prior to joining Caravan Ingredients he was a general sales manager and product manager for enrichments with ADM Arkady.
He received a bachelor’s of science degree in bakery science and management from Kansas State University.
“We are very fortunate to have both Diane and Dave join our team,” said Brent Miller, director of product management. “Their knowledge of multiple platforms will serve them well in their new role.”