Lindt USA launches direct sales program

by Keith Nunes
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STRATHAM, N.H. – Lindt USA, a division of Lindt & Sprungli, has started Lindt R.S.V.P., a direct sales program in the United States that allows consumers to become representatives for the company and host in-home chocolate tasting parties. Party hosts will be paid a commission based on sales.

“The Lindt Chocolate R.S.V.P. business venture is a great opportunity for Lindt to share our premium chocolate with an extended audience,” said Thomas Linemayr, chief executive officer and president of Lindt USA. “We are excited to provide chocolate lovers with the opportunity to indulge in an unmatched chocolate experience.”

The goal of the Lindt R.S.V.P. program is to introduce new customers to the Lindt product portfolio. The company has established several event formats such as wine and chocolate pairings, chocolate fondue or dessert creations to showcase its products.

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