General Mills, Groupon team up on offer

by Eric Schroeder
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MINNEAPOLIS — General Mills, Inc. has launched an offer with Groupon that includes 12 General Mills products, including Fiber One bars, Cinnamon Toast Crunch and Kix cereals, Betty Crocker Sugar Cookie mix and other items, a $15 coupon book for General Mills products, and up to $10 in shipping costs, all for $20, a discount of more than 50% of the value of the package. Founded in November 2008, Groupon is a deal-of-the-day web site that is localized to major geographic markets worldwide.

According to General Mills, this is the first time a major consumer-packaged goods company has partnered with Groupon, which typically offers discounts for restaurants, retailers, classes and other activities.

General Mills said it will evaluate the performance of the Groupon deal before deciding to pursue future offers.
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