Kellogg report notes nutrition progress
April 22, 2011
by Eric Schroeder
BATTLE CREEK, MICH. — Kellogg continues to improve the nutrition credentials of its products and expand its breakfast programs while also exceeding its goals for reducing waste, the Battle Creek-based company said in its third global Corporate Responsibility Report released today.
Since 2007, Kellogg said it has reduced the average amount of sodium per serving in its ready-to-eat cereals by 13% in its core markets of the United States, Canada, Mexico, the United Kingdom, France and Australia.
The company also has made strides in its breakfast programs, including its “Share Your Breakfast” initiative, in which Kellogg has partnered with Action for Healthy Kids to help provide breakfasts for U.S. schoolchildren. Kellogg also has established 90 new “breakfast clubs” in the United Kingdom and hosted that country’s first-ever national Breakfast Club Summit to share best practices for launching, running and sustaining a breakfast club.
Nearly half of Kellogg’s facilities worldwide send 5% or less of the waste they generate to landfill, and overall the company said it has reduced its waste sent to landfill by 51% since 2005.
“Our waste initiatives are just one example of how we continue to make good progress toward our environmental goals,” said Celeste Clark, chief sustainability office and senior vice-president of global public policy and external relations. “In addition to these efforts, we’re also making advancements in our other corporate responsibility areas. In the marketplace, we continue to improve the nutrition credentials of our products, and we’re also working to build stronger communities by providing essential nutrition to children worldwide through a variety of breakfast programs.”