Dunkin' Donuts adds Blueberry Waffle sandwich
May 3, 2011
by Eric Schroeder
CANTON, MASS. — Dunkin’ Donuts has brought back its Waffle Breakfast Sandwich but with a new flavor: blueberry. Dunkin’ Donuts’ new Blueberry Waffle Breakfast Sandwich features egg, maple sausage and American cheese served between two blueberry waffles. The Blueberry Waffle Breakfast Sandwich is available for a limited time for a suggested retail price of $2.99.
Dunkin’ Donuts became the first national quick-service restaurant chain to serve a breakfast sandwich featuring waffles when the Waffle Breakfast Sandwich first was introduced in 2009. Dunkin’ Donuts returned it to the menu for a limited time in early 2010.
“We’re excited to bring the Waffle Breakfast Sandwich back to Dunkin’ Donuts,” said John Costello, chief global marketing and innovation officer at Dunkin’ Brands. “Feedback from our guests regarding waffles has been overwhelmingly positive, and we are happy to respond by putting a twist to a popular favorite item, and bringing it back on the menu for a limited time. We are confident the new Blueberry Waffle Breakfast Sandwich will delight anyone seeking new, innovative breakfast choices to keep themselves running any time of day.”