Michael Clarke named Premier Foods c.e.o.

by Eric Schroeder
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LONDON — Michael A. Clarke, executive vice-president and president, Kraft Foods Europe, has been named chief executive officer of Premier Foods, effective Sept. 1. He will succeed Robert Schofield, who is retiring.

Prior to joining Kraft Foods Europe in 2009, Mr. Clarke was president of The Coca-Cola Co., Northwest Europe & Nordics. He earlier held a number of senior roles at Coca-Cola for 12 years. Before joining Coca-Cola he was vice-president of Reebok South Asia/Pacific and began his early career as a chartered accountant in South Africa with Deloitte. He graduated with a degree in commerce from the University of Cape Town.

“I am delighted to welcome Mike as c.e.o.,” said Ronnie Bell, chairman of Premier Foods. “He has had a significant and successful career in the food and drinks industry and brings with him a wealth of strategic brand experience combined with a strong financial and operational background. He has an impressive track record, and I very much look forward to working with him as we focus on delivering our branded growth strategy and continuing to reduce debt.”

Succeeding Mr. Clarke as president of Kraft Foods Europe will be Timothy P. Cofer. Mr. Cofer has been with Kraft since 1992, most recently as senior vice-president of the global chocolate category team. Earlier he was senior vice-president of strategy and integration.

Mr. Cofer received a bachelor’s degree in economics and political science from St. Olaf College and a master’s degree in business administration from the University of Minnesota.

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