MegaMex acquires Fresherized Foods
Aug. 23, 2011
CHINO, CALIF. — MegaMex Foods L.L.C., a joint venture of Hormel Foods Corp. and Herdez Del Fuerte, S.A. de C.V., has acquired Fresherized Foods, which produces Wholly Guacamole, Wholly Salsa and Wholly Queso products with expected annual sales of about $140 million.
“We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products,” said Enrique Hernandez-Pons Torres, chairman of the board for MegaMex Foods. “This acquisition enhances the position of MegaMex Foods as a one-stop shop for Mexican foods.”
Wholly Guacamole offers branded prepared guacamole in the United States.
“We are pleased with the closing of this purchase,” said Luis G. Marconi, managing director at MegaMex Foods. “Guacamole continues to build in popularity among consumers not only as a nutritious and flavor-enhancing dip, but also as a sandwich spread. We look forward to developing programs with these products that will expand the presence of our Mexican-inspired food products in the marketplace.”