Hostess offering Transformers snack cake promotion
Sept. 14, 2011
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. said it has partnered with Paramount Home Entertainment to offer consumers a chance to win a grand prize of $25,000 and several “Transformers: Dark of the Moon” prizes with the “Transform Your Treat” instant win game.
As part of the partnership, Hostess is introducing limited-edition Transformers-themed snack cakes featuring Optimus Prime, Shockwave, Bumblebee and Sentinel Prime from the movie, which was based on the Hasbro Transformers brand.
The snack cakes include Snoballimus Optimus Prime, which are Blue Hostess SnoBalls with red creme filling, and Chocwave Shockwave, which are Hostess CupCakes featuring red icing and metallic sprinkles.
The promotion will run from Sept. 12 to Oct. 16. More details are available at www.hostesscakes.com. By entering the on-line sweepstakes, consumers may watch their snack cake convert like a Transformers robot for a chance to instantly win $25,000 or other prizes, including Xbox 360 consoles, Transformers: Dark of the Moon videogames for Xbox 360, “Transformers: Dark of the Moon” DVDs and one-year supplies of Hostess snacks.
“We’re excited to bring together the sweet taste of Hostess snack cakes and the out-of-this-world excitement of ‘Transformers: Dark of the Moon’ in our most action-packed Halloween celebration to date,” said Amy Clark, director of snack marketing for Hostess.