Caravan hires product marketing manager
Jan. 31, 2012
by Eric Schroeder
LENEXA, KAS. — Tara Korde has been named product marketing manager for Caravan Ingredients. Ms. Korde will be responsible for leading the commercialization of Caravan Ingredients’ new products as well as positioning the company’s product category platforms. Her duties include developing sales programs and collateral that communicates the company’s market and product line differentiators.
Ms. Korde previously was marketing manager for the frozen product line of Bakemark, a Caravan Ingredients sister company.
She received a master’s degree in business administration from the University of Virginia Darden School of Business and also has a degree from Le Cordon Bleu.
“Tara will be a great addition to our team as she brings to the organization a passion for developing differentiating commercialization tools,” said Mary Bentley, vice-president of marketing and business development for Caravan Ingredients.