Peerless Group launches new brand identity

by Jeff Gelski
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SIDNEY, OHIO — The Peerless Group, a division of the ITW Food Equipment Group, has launched a new brand identity and tag line. The 2012 rebrand also will include a refined web site and product literature as well as additional social media sites.

A new logo brings together the three brands of Peerless, Peters and Fedco. The new tag line, Like No Other, embodies the company’s commitment to provide superior equipment and service to customers to move their business forward, according to Sidney-based The Peerless Group, a food equipment company that has supplied the baking industry since its founding in 1913.

“Today’s announcement reflects our dedication to expand our market presence, deepen our customer relationships and strengthen our safety and performance leadership,” said George Hoff, general manager of Peerless Food Equipment. “Our customers have told us that our equipment performance and reliability sets us apart in the industry and our service offering is incomparable.”

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