Keith Anelli joins Baker's Pride in sales role

by Eric Schroeder
Share This:

BURLINGTON, IOWA — Keith Anelli has joined Baker’s Pride, Inc. as senior sales associate. Baker’s Pride is a commercial bakery and manufacturer of private label and proprietary baked products including cookies, donuts, brownies and sliced bread.

In his new role, Mr. Anelli will be responsible for building relationships with major retailers and developing partnerships with brokers and distributors. He will report to Lou Mastriano, vice-president of sales and marketing.

Throughout his more than 30-year retail grocery career, Mr. Anelli has worked with many of the nation’s top retailers, wholesalers and distributors. He has extensive experience with all aspects of the sales cycle from product costing to packaging and precise execution of sales and marketing plans.

Prior to joining Baker’s Pride, he was national sales manager for Meurer Brothers Bakery, where he tripled sales revenue in four years. Additionally, Mr. Anelli was Central and Eastern regional manager for Edwards Baking Co. He also held senior sales positions with Sara Lee Bakery Deli and Frito Lay Inc.

“Keith has a solid history of driving sales growth and excellent customer relations in the retail grocery industry,” Mr. Mastriano said. “We welcome his expertise and passion for growing our company.”

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.