MOM Brands products to feature Whole Grain Stamp
May 31, 2012
by Eric Schroeder
MINNEAPOLIS — MOM Brands will begin rolling out new packaging for many of its products after announcing that 85 of its cereals qualify for the Whole Grain Stamp from the Whole Grains Council. In addition to packaging, the company will update its web site content and other marketing communications.
MOM Brands cereals that qualify will bear one of two stamps from the Council. Fifty-eight cereals qualify for the 100% Whole Grain Stamp, which signifies that all the grains in the cereal are whole grains and that the cereal contains at least 16 grams of whole grains per labeled serving. Varieties bearing this stamp include: Malt-O-Meal Frosted Mini Spooners, Blueberry Mini Spooners, and Strawberry Cream Mini Spooners, as well as several Mom’s Best Naturals, Bear River Valley, Sally’s Cereal, and Isabel’s Way varieties, and all Better Oats instant oatmeal and I Love Oats instant oatmeal varieties.
Additionally, 27 cereals have earned the Basic Whole Grain Stamp, which indicates those cereals have at least 8 grams of whole grain ingredients per labeled serving.
“MOM Brands has long appreciated the work of the Whole Grains Council in furthering nutrition education, and we’re proud to offer so many cereal items that qualify for the Whole Grain Stamp,” said Linda Fisher, director of marketing communications at MOM Brands. “Consumers are looking for convenient and affordable ways to eat well, and by putting the stamp on our packaging we hope to make it easier for them to identify our whole grain offerings.”