CANFIELD, OHIO — Joseph M. Schwebel, president of Schwebel Baking Co. in Youngstown, Ohio, died July 23. He was 73 years old.

A member of the U.S. Army Reserve, Mr. Schwebel began his career at the Schwebel Baking Co. in 1960 after graduating from the University of Pennsylvania Wharton School of Finance.

Mr. Schwebel took an immediate interest in sales, and was named sales manager for restaurant and institutional sales, developing relationships with restaurants, schools and hospitals. In 1981 he was named vice-president of sales, and in 1985 became president, a position he held until his death. His father, Irving Schwebel, was president from 1964 to 1981.

The Schwebel’s brand was created by Joseph Schwebel and Dora Schwebel (Joseph M. Schwebel’s grandparents), in 1906. The company is a regional bakery that produces a variety of baked goods such as bagels, buns, bread, english muffins, pita bread, rolls and tortillas. Schwebel has annual sales of about $159,000,000 and operates four bread and cake plants in Ohio, according to the 2011 Directory & Buyers Guide.

Mr. Schwebel was an active leader in the baking industry, serving on the board of directors of Quality Bakers of America and the American Bakers Association. He also was a former chairman and trustee of the American Institute of Baking. He spearheaded a collaborative effort between the A.B.A. and the North American Grain Millers Association in establishing the Grain Foods Foundation.

“Joe was a tremendous leader of his company and the industry,” said Robb MacKie, president and chief executive officer of the A.B.A. “He also was very devoted to his family. Joe Schwebel embodied the consummate thoughtful, humble and effective leader. Joe spoke up when he felt he had something important to add to the conversation. When he spoke, people paid close attention because he was giving invaluable insight. Joe will be sorely missed on so many levels, but especially for his gentle kindness.”

Survivors include his wife, Barbara; a daughter, Dorie Schwebel (David) Barber of Cape Elizabeth, Maine; a son, Lee S. Schwebel of Canfield; a brother Paul (Dorothy) Schwebel of Canfield; and two grandsons, Jack Barber and Max Barber of Cape Elizabeth. He also leaves many cousins, nephews and nieces.

Funeral services will be held at 2 p.m. on July 25 at the Temple El Emeth, 3970 Loganway in Liberty Township. Friends may call one hour before the service at the Temple.

In lieu of flowers, the family requests that contributions be made to the Joseph M. Schwebel Memorial Fund at the Youngstown State University Foundation, 606 Wick Ave., Youngstown, OH 44502.