Cadbury unveiling Oreo brand in India
March 7, 2011
by Eric Schroeder
MUMBAI, INDIA — Cadbury India Ltd., a unit of Kraft Foods Inc., has introduced Oreo cookies in India. The cookies will be available in the classic flavor: a dark chocolate biscuit with vanilla creme.
“Oreo is the No. 1 biscuit in the world by value and enjoys market leadership in many markets, including the U.S. and China,” said Anand Kripalu, president — South Asia & Indo-China, Kraft Foods, and managing director — Cadbury India. “Introducing Oreo marks the beginning of our journey in this growing category and we are readying ourselves to make Oreo a preferred choice with Indian consumers. The Indian biscuits market continues to show remarkable growth, a testament to rapidly developing consumer tastes that provides us the perfect opportunity to enter this category.”
Cadbury India said the introduction of Oreo is part of the company’s long-term strategy in India to gradually expand the business operation from a pure play confectionery company to a broader foods company that will leverage the global scale and expertise of Kraft Foods.