Hostess launches Wonder Smartwhite bread

by Eric Schroeder
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IRVING, TEXAS — Hostess Brands, Inc. has introduced Wonder Smartwhite bread, a product the company said combines the taste and texture of white bread with the fiber of 100% whole wheat bread.

The new bread contains 5 grams of fiber per serving, calcium equal to an 8-oz glass of milk in two slices, and 33% less sodium than regular white bread, according to Hostess. In addition, each slice of Wonder Smartwhite contains 50 calories.

At 100 mg of sodium per slice, the bread compares favorably to Wonder Classic and Wonder Made With Whole Grain White, which both contain 150 mg per slice.

“Many families who enjoy the taste of white bread are looking for options that offer increased nutrition,” said Stephany Verstraete, vice-president of marketing for Wonder Bread. “The Wonder Smartwhite launch highlights Wonder’s focus on providing parents with great tasting, nutritious options from a brand they know and trust.”

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