ConAgra launches Alexia Select Sides
April 22, 2010
by Eric Schroeder
OMAHA — ConAgra Foods, Inc. has introduced Alexia Select Sides, a line of all-natural roasted potato and vegetable side dishes for skillet preparation that may be prepared in 10 to 12 minutes.
“Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought,” said Michael Smith, brand director, ConAgra Foods. “With Alexia Select Sides, we’re able to deliver premium, all-natural side dishes packed with the flavor of our herb-infused cooking oil and easily prepared in a skillet. Sautéing the vegetable blend creates a tempting aroma and gives the dish more flavor when compared with other frozen vegetables.”
The Select Sides, which have a suggested retail price of $3.69, are available in four varieties: Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes & Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes. Each Alexia Select Sides package has three servings and includes a separate pouch containing a blend of oils, herbs and spices to complement the flavors of the other ingredients. Select Sides are cholesterol-free and contain no trans fat per serving.