Boulder Canyon expanding Totally Natural line
June 23, 2010
PHOENIX — Boulder Canyon Natural Foods is expanding its Totally Natural line of kettle cooked potato chips by adding four new flavors: 60% Reduced Sodium, No Salt Added, 40% Reduced Fat and Olive Oil.
“From Boulder’s perspective, the answer to today’s consumer interest in ‘better-for-you’ products isn’t to develop a bland, flavorless potato chip, but to create a new twist to an all-time favorite,” said Steve Sklar, senior vice-president of marketing. “We took the same innovative approach to our reduced-sodium products as we do for all of our varieties. The result is a new line of snacks that is delicious and satisfying, but simply better for you than traditional varieties.”
The new product will be available this month in either 5- or 9-oz bags with a suggested retail price of $2.49 to $3.99 per bag.