Clif launches new double-layered fruit and nut bar

by Eric Schroeder
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BERKELEY, CALIF. — Clif Bar & Company has introduced CLIF C, a new double-layered fruit and nut bar that features nine all-natural and organic ingredients. The new bars come in four flavors: raspberry, apple, blueberry and cherry pomegranate.

According to Clif, the CLIF C bars contain a moist and chewy crust of organic dates, roasted almonds and macadamia nuts, topped with a layer of all-natural fruit and fruit juices. The bars also include a pinch of sea salt and sprinkled roasted almonds.

“CLIF C offers a new kind of snack for people who appreciate great-tasting flavors in foods made with just a few, recognizable, high-quality ingredients,” said Carly Lutz, brand director at Clif Bar & Company. “Everything in a CLIF C bar could easily be found at a local farmers’ market.”

Each CLIF C bar contains 130 calories, provides one full serving of fruit and is a good source of fiber, offering 4 grams, or 16%, of the Recommended Daily Value (RDV), with 4.5 grams of fat. CLIF C is also low in sodium at just 1% of the R.D.V.

CLIF C has a suggested retail price of $1.39.

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