Kettle adding TIAS! tortilla chips

by Eric Schroeder
Share This:
SAN FRANCISCO — Diamond Foods, Inc. announced it will extend its Kettle Brand with the August launch of Kettle Brand TIAS!, which the company calls its “all natural tortilla chip” featuring certified organic corn, expeller pressed oil and all natural seasonings.

“Kettle Brand TIAS! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment,” said Michael Mendes, chairman, president and chief executive officer of Diamond Foods. “The natural tortilla chip segment is 40% larger than the natural potato chip segment.”

New Kettle Brand TIAS! will be available in six varieties: Salsa Picante, Zesty Ranch, Nacho Cheddar, Toasted Corn, Sweet Baja Barbeque and Chili Con Queso.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.