Kettle adding TIAS! tortilla chips
July 20, 2010
by Eric Schroeder
SAN FRANCISCO — Diamond Foods, Inc. announced it will extend its Kettle Brand with the August launch of Kettle Brand TIAS!, which the company calls its “all natural tortilla chip” featuring certified organic corn, expeller pressed oil and all natural seasonings.
“Kettle Brand TIAS! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment,” said Michael Mendes, chairman, president and chief executive officer of Diamond Foods. “The natural tortilla chip segment is 40% larger than the natural potato chip segment.”
New Kettle Brand TIAS! will be available in six varieties: Salsa Picante, Zesty Ranch, Nacho Cheddar, Toasted Corn, Sweet Baja Barbeque and Chili Con Queso.