Lance introducing Cracker Creations

by Eric Schroeder
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CHARLOTTE, N.C. — Snyder’s-Lance, Inc. has introduced Cracker Creations — a seasoned sandwich cracker with vegetables, cheese or herbs baked into the cracker. The all-natural sandwich crackers contain 5 grams of whole grain per serving, and are available in two varieties: Garden Vegetable and Parmesan Herb.

“Our research revealed that consumers are looking for a premium snacking option that will excite their taste buds while keeping them full between meals,” said Alvaro Trinidad, senior brand manager. “By baking the vegetables, cheese and herb flavors right into the cracker, Cracker Creations fills the gap for adults who want a sensible, fresh and all-natural snack.”

Cracker Creations are made with 0 grams trans fat, no preservatives and no high-fructose corn syrup.

Cracker Creations are larger than traditional Lance sandwich crackers and will be packaged in twin packs with six twin packs per box. Cracker Creations are available at major grocery retailers and Wal-Mart Stores, Inc. with a suggested retail of $2.99.

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