Pepperidge launches Baked Naturals cracker chips

by Eric Schroeder
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NORWALK, CONN. — Pepperidge Farm Inc. has introduced Baked Naturals cracker chips. The company said the chips, with 3.5 grams to 4 grams of total fat per 28-gram serving, have 60% to 65% less fat per serving than the leading potato chips, which have 10 grams of total fat per 28-gram serving. The new cracker chips are available in two flavors — Simply Cheddar and Simply Multigrain — and contain 18 grams of whole grains per serving.

“Pepperidge Farm is delighted to offer consumers a delicious snack option that they can feel good about,” said Steve White, vice-president of Pepperidge Farm. “With the whole grain goodness of a cracker in a great-tasting, light and crispy chip, cracker chips are a perfect addition to the wholesome Baked Naturals line.”
The cracker chips have a suggested retail price of $3.49.

In addition to the product launch, Pepperidge highlighted recent findings from a Wakefield Research study showing 67% of women surveyed agreed that when it comes to snacking, it is difficult to find a snack that is both wholesome and satisfying. Sixty-eight per cent of the women said they are more likely to choose something that tastes good over something that is good for them.

Other findings from the study:

•While many women stated they only snack when hungry, 39% admitted to nibbling when they are bored and 34% said they munch during stressful moments.
•According to the Pepperidge Farm study, the three most satisfying snack tastes are salty (28%), sweet (27%) and crunchy (23%), while the three least satisfying snack tastes are savory (11%), chewy (6%) and spicy (5%).
•Even though 49% of women feel “energized” and 11% feel “relaxed” after grabbing a pre-dinner snack, not all women experience positive feelings. One in five women (20%) report feeling “guilty” following a post-lunch snack.

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