Kraft to offer peanut butter under Planters brand

by Keith Nunes
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NORTHFIELD, ILL. — Planters, a Kraft Foods Inc. brand, has introduced two varieties of peanut butter: creamy and crunchy.

“As the reigning nut experts for more than 100 years, peanut butter is a natural extension for Planters,” said Triona Schmelter, senior director of enhancers for Kraft Foods.

The two new items are available nationwide and have a suggested retail price of $2.69 for a 16.3-oz variety and $4.29 for the 28-oz variety.

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