Balance Bar introduces nimble bar for women
Aug. 22, 2011
by Eric Schroeder
VALHALLA, N.Y. — Balance Bar has introduced nimble, which the company claims is the first bar for women that “combines beauty and nutrition in a delicious, indulgent bar.” Available in two flavors — peanut butter and yogurt orange swirl — the bars are fortified with antioxidants, beta-carotene, 10 grams of protein, 5 grams of fiber, calcium, iron, folate and 10 mg of FloraGLO lutein. Additionally, nimble is the first bar sweetened with Truvia rebiana, a natural, zero-calorie sweetener made from the stevia leaf.
“Many women on the go have little time to think about nutrition and the effect it can have on how they look and feel,” said Erin Lifeso, director of marketing for Balance Bar. “nimble’s clinically-supported formula takes healthy snacking a beautiful step forward.”
Balance Bar cited a study in which FloraGLO lutein was shown to increase skin hydration by 38% over time in addition to improving skin elasticity. The company also said nimble provides an excellent source of beta-carotene, which has been proven to help skin defend against redness and UV-induced damage.
New nimble bars are available in 1.16-oz single-serve bars and are certified kosher. Suggested retail price is $1.69.