Burger King adds Quaker oatmeal to breakfast menu

by Eric Schroeder
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CHICAGO — The Quaker Oats Co., a division of PepsiCo, Inc., has launched its 100% whole grain Quaker oatmeal at Burger King restaurants nationwide. The oatmeal is available in original and fruit topped maple flavors at a suggested price of $1.99. The fruit topped maple flavor includes cranberries, raisins, cherries and blueberries.

Each serving of the oatmeal has 30 grams of whole grains. The original oatmeal has 110 calories and the fruit and maple flavor has 260 calories.

“For more than 130 years, Quaker oatmeal has been a staple breakfast food in American homes,” said Margery Schelling, global innovation officer, PepsiCo Foodservice. “At a time when so many families are looking for better-for-you meal offerings on-the-go, Quaker’s partnership with Burger King Corp. provides a flavorful, whole grain choice when eating outside the home.”

The oatmeal will be available nationally at all Burger King locations during regular breakfast hours, from 6 a.m. to 10:30 a.m.

“BKC is committed to offering Burger King guests quality, great-tasting food beginning with breakfast,” said Leo Leon, vice-president of global innovation at Burger King. “Our restaurant guests want a variety of items to choose from for every meal of the day and Quaker oatmeal is a welcome, tasty addition to our breakfast menu at BK.”

Burger King becomes the latest fast-food restaurant to add oatmeal in an effort to drive customer traffic during the morning daypart. Earlier this year, Atlanta-based Chick-fil-A, Inc. introduced multigrain oatmeal at a price point of $2.49, while last year, McDonald’s Corp., Oak Brook, Ill., added $2.99 oatmeal to its menu. Seattle-based Starbucks Corp. has offered oatmeal for $2.49 since 2008.

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