Genius by Glutino bread hits market
Sept. 20, 2011
by Eric Schroeder
LAWRENCE, MASS. — Glutino has introduced Genius by Glutino bread, which the company describes as “soft and light in texture.” Genius by Glutino is available in two varieties — white and multigrain — and features full-sized bread slices.
“I developed Genius bread so people living gluten-free could have a better tasting gluten-free bread solution,” said Lucinda Bruce-Gardyne, professionally trained chef, founder of Genius Gluten-Free, and mother of a celiac child. “We are thrilled to partner with Glutino, a leader and innovator in gluten-free living, to share our great-tasting bread with the U.S. and Canadian markets.”
Genius by Glutino, as with all Glutino products, does not contain artificial colors, flavors or preservatives. Both varieties of Genius by Glutino will be available on www.glutenfree.com and in freezer aisles nationwide at a suggested retail price of $5.49.
Based in Laval, Que., Glutino Food Group is a wholly owned subsidiary of Smart Balance, Inc.